Comments for Altacircle http://altacircle.com Notes on Marketing and Technology Told in an Haphazard Fashion Mon, 05 Mar 2012 19:53:51 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Business Travel & Team Collaboration by Kasie Gamblin http://altacircle.com/blog/2011/11/16/business-travel-team-collaboration/#comment-35305 Kasie Gamblin Mon, 05 Mar 2012 19:53:51 +0000 http://altacircle.com/?p=933#comment-35305 You have noted very interesting points! ps nice site. You have noted very interesting points! ps nice site.

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]]> Comment on How measurement can change advertising… by JMB http://altacircle.com/blog/2011/05/09/think-eye-tracking-blog-post-raises-great-questions-about-how-creative-should-be-judged-and-raises-the-bar-for-all-of-us-in-the-advertising-industry/#comment-22644 JMB Fri, 07 Oct 2011 20:10:12 +0000 http://altacircle.com/blog/2011/05/09/think-eye-tracking-blog-post-raises-great-questions-about-how-creative-should-be-judged-and-raises-the-bar-for-all-of-us-in-the-advertising-industry/#comment-22644 Good point and I suppose what someone looks at would be skewed by who they are just as what they say would. That said, I don't think eye tracking is trying to do what a survey does, it is more trying to do what a focus group does. It is generally accepted you need quant to follow up a set of focus groups. Although I would have people try eye tracking followed by online interaction measurement. Good point and I suppose what someone looks at would be skewed by who they are just as what they say would.

That said, I don’t think eye tracking is trying to do what a survey does, it is more trying to do what a focus group does. It is generally accepted you need quant to follow up a set of focus groups. Although I would have people try eye tracking followed by online interaction measurement.

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