Kit Kat Social – The biggest real-time marketing hit for us yet

Hard to believe it was over 2 years ago that we pitched the KITKAT Global Social work and everything that has followed.
From “Break from Gravity” to “Android KitKat” to this piece here.  Really shows what having the right team and the right approach can do with the growth of social networks.

Two days after KitKat jumped into chatter around Apple’s #bendgate on Twitter with a cleverly-composed tweet, the candy brand’s post has now eclipsed Oreo’s real-time marketing reign.

Toward the end of the day Wednesday, chatter on Twitter started picking up around the news that Apple’s iPhone 6 was bending in people’s pockets, with the #bendgate hashtag.

According to sources, KitKat then decided that it needed to get in on #bendgate because of the alignment with its “Have a break, have a KitKat” slogan. Within 30 minutes, sources said, the brand whipped up an image of a candy bar snapped into a 45-degree angle with a piece of pithy copy and sent out the tweet.

http://www.adweek.com/news/advertising-branding/how-kitkats-awesome-bendgate-tweet-came-together-30-minutes-160414