In 2008 we did a classic 3 month push to launch Connect by Hertz, a new car club from Hertz. Like most entrepreneurial ventures it was fast and chaoitc but fun. We did the branding, site design, user experience and front-end application build.
In August we launched a major revision to the application.
In this release there is advanced filtering of car locations, the ability to book cars across different geographic services and fully editable account information.
Aside from the UX design, iris also has done all of the MS .Net application that talks to the Hertz car club provider, Eileo, via an API. Great stuff.
In classic fashion in the first week you start a new job, there is a pitch.
Can’t say it was a wholly digital pitch but it was more then digital in parts.
And we won which is always great.
It was also a case of seeing the power a great copywriter can bring to a creative solution. So often in digital agencies “creative” is thought of as “design.” It makes sense when you think of the importance of interface and craft in good digital work, but none the less when you see a strong idea with fantastic writing it shows.
Now the real fun begins.