Future of Advertising Post on JWT Blog

This piece was just published on the JWT Blog.  It is unfair to say Google has pulled creativity out of the busienss because their Art, Copy, Code program and Project Re:Brief are both excellent examples of adding creativity to the industry.  That said, ad words?  Much harder to defend in terms of creativity.

 


Is This the Future of Online Advertising?

July 18, 2013 • by  

There are three platforms that dominate the time people spend online and their names are no surprise – Google, Facebook and Twitter. They have become the backbone of the digital experience and smart brands go where their audience is – so is this the future of advertising?

Dry. That is the best word to describe the experience users have when they see the ads above. These ads are all structured and template-driven. Yes, there is space for a great headline and brands can do something with their thumbnails, but there are no big full-bleed images, no snippets of killer video, no clever interactive overlays.

The “ads” have this form because all three companies have shifted their focus to content distribution and lightweight publishing.

Unfortunately this means the ad unit is a tiny chunk of content with about as much heart pounding, emotion-inducing impact as a postage stamp.

– See more at: http://www.jwt.com/blog/dotjwt/is-this-the-future-of-online-advertising/#sthash.x7EJMph8.dpuf

When the NSA Outsources Search to Google…

I’ve been reading — or actually listening to — a lot of Cory Doctorow’s work on the train and two short stories just had me entranced.

The first is this one about a dystopian world where Google starts helping the NSA with search. Specifically search for terrorists.  In classic Cory Doctorow fashion is goes over the top on what the government would be interested in and find the ability to act on, but it does prove a point. 
More interesting is the idea that you could put someone under suspicion based on the ad that are served to their profile, rather then actually having access to the profile.  That is really funny.

Monday, September 17, 2007
Scroogled (by Cory Doctorow)

Cory Doctorow wrote this Creative Commons-licensed fiction story for Radar Online magazine.

“Give me six lines written by the most honorable of men, and I will find an excuse in them to hang him.” –Cardinal Richelieu

“We don’t know enough about you.” –Google CEO Eric Schmidt

Greg landed at San Francisco International Airport at 8 p.m., but by the time he’d made it to the front of the customs line, it was after midnight. He’d emerged from first class, brown as a nut, unshaven, and loose-limbed after a month on the beach in Cabo (scuba diving three days a week, seducing French college girls the rest of the time). When he’d left the city a month before, he’d been a stoop-shouldered, potbellied wreck. Now he was a bronze god, drawing admiring glances from the stews at the front of the cabin.

Four hours later in the customs line, he’d slid from god back to man. His slight buzz had worn off, sweat ran down the crack of his ass, and his shoulders and neck were so tense his upper back felt like a tennis racket. The batteries on his iPod had long since died, leaving him with nothing to do except eavesdrop on the middle-age couple ahead of him.

“The marvels of modern technology,” said the woman, shrugging at a nearby sign: Immigration–Powered by Google.

“I thought that didn’t start until next month?” The man was alternately wearing and holding a large sombrero.

The U.S. government had spent $15 billion and hadn’t caught a single terrorist. Clearly, the public sector was not equipped to Do Search Right.

Googling at the border. Christ. Greg had vested out of Google six months before, cashing in his options and “taking some me time”–which turned out to be less rewarding than he’d expected. What he mostly did over the five months that followed was fix his friends’ PCs, watch daytime TV, and gain 10 pounds, which he blamed on being at home instead of in the Googleplex, with its well-appointed 24-hour gym.

He should have seen it coming, of course. The U.S. government had lavished $15 billion on a program to fingerprint and photograph visitors at the border, and hadn’t caught a single terrorist. Clearly, the public sector was not equipped to Do Search Right.
 More

Amazing Tech – Google Earth + Streetview + LED Screens

Some of the guys at work recently sent around this youtube video of the Google Liquid Galaxy. 

It is a 20% project by Jason Holt, a Google engineer who took 8 LCD screens, added voice recognition and created a global observatory meets planetarium thing and presented it at TED.

If you think about putting one of these in schools and adding the ability to "zoom in" on webcams running in international cities, you have a real means of making geography more than fun, provide a better approach to teaching architecture, and to really connect people.  Could really breaking down the stereotypes and prejudices that build up when people have never traveled. 
 

“Travel is fatal to prejudice, bigotry, and narrow-mindedness, and many of our people need it sorely on these accounts. Broad, wholesome, charitable views of men and things cannot be acquired by vegetating in one little corner of the earth all one’s lifetime.”
Mark Twain, The Innocents Abroad (1869)

Ever the techno-optimist, this is an easy one!
 

Google Liquid Galaxy live demo at TED

 

Google Wave – That is Innovation

This will be an interesting one to see, how Google's Wave application or platform is adopted. It is ambitious. On it's surface the screenshot makes it look like some form of new social network, and that is where it could be end up. But the intent is much more profound.  It is like these guys got started and just couldn't stop.  It is amazing it works at all! –IM / E-mail integration for people online –in line editing of documents –image management –playback of all changes and gadget events And all opensource with ability to be hosted or used as a service. Can't wait to get an account to work with.  Need to bribe a google developer.

http://googleblog.blogspot.com/2009/05/went-walkabout-brought-back-google-wave.html

 

 

 

 

Google Wave Developer Preview at Google I/O 2009

Richard Jenkins + Donkey



Will it get indexed?

Yes – Google never ceases to amaze.  20 minutes after creation … 2nd after Digg in organic search.

Will it get traffic?

Yes – 19 views faster then anything else on this blog in … 20 minutes.

Will it get people engaged?

Nope – doubtfully here.  First movers win and this NYU Lawyer blogger was up first.  Put up when it showed in the US and number 2 on Google (still a day later, until I put up mine, apologies) and 22 comments and counting.  Including mine which proves I didn’t come up with the idea. And others after which proves the idea isn’t dead.  Amazing.

What am I talking about?

Jon Stewart talked about googling “Richard Jenkins + Donkey” on his show this evening.  And of course I did.  As did others.  But then again I live in the UK so I was a day late.   And I DVR’d it so I was 10 minutes behind the UK live broadcast.  But when I saw the lawyer’s blog I couldn’t resist the test.  And it is still fun.

What does it prove?

Nothing drives traffic like good tv.

And sorry I couldn’t come up with a more rewarding set of images.

Check out Six Feet Under – great show if you haven’t seen it.