Archive for the ‘Agency Work’ Category
Powerade – Take to the Streets and a basketball tracking robot!
This past week-end the combined teams of the iris London — integrated, Experience and Digital — put on a fun event at the NBA Take to the Streets event at Clapham Common. It was quite a nice integrated event / sponsorship leverage idea which in 2 sec was a Powerade sponsored a freethrow competition. The event was a huge hit and all of the onsite signage and engagement ideas were fantastic, but more importantly, clearly,
check out the basketball tracking robot!
As people took their shots, Noah the robot captured the angle the ball hit the hoop and took a picture of the player which was printed out well adorned with Powerade branding.
Reminds us why we are all here – and why we love this business. Helping our clients to do good fun effective marketing … one robot at a time.
An Unsung Victory
Milk & More Goes Live
BP TargetNeutral
Everyone remembers their first real pitch at a new agency. At Ogilvy it was BP’s Target Neutral. Amazing project, amazing creative and even more amazingly, it launched pretty close to what was proposed!
For this project we did the brand mark, site design, online advertising and e-mails. Great work from Bo and his team.
Here is the final homepage:
And some of the functional banners we built to get people to start their carbon calculation in the banner to increase conversion rate:
Some Recent Work
Creatives coming in to interview always talk about “their book” or “their portfolio” — and can talk for 5 minutes or 5 hours on each piece. They take pride and seeing as this is a big part of what we sell, they should. I’ve always thought account people and strategist should maintain a book as well. Even useless overhead locked off on executive row or in the ivory tower should has their personal projects. Everyone at an agency needs to be attached to and proud of the work.
Here are a couple of campaigns I’ve been involved in at Ogilvy that I like and why.
Brand Republic Redesign
In my first week at Ogilvy I was handed a folder by Annette King as part of her transition notes – Haymarket’s brand republic was looking for an agency to help redesign their magazines / content portal. Great opportunity and high profile project. After proving we were the right agency and working through that we couldn’t do the job for free, we kicked off a classic front-end site redesign with strategy, IA, design and functional specification for the Haymarket team to build.
I love the project because we were able to get a lot of community features integrated into the content of the site, got to redesign the brandmark, and came up with some fun interface ideas to allow quick browsing of content.
Brand Republic – Before
Brand Republic – After
Castrol Index
This Castrol Index site came about as Castrol realized they were spending a big sum on the Euro 2008 sponsorship and wanted to make more of it then supplying banners at the events.
Cisco Livecast
This is one piece that I got to dine out on — even if I have to be honest and say I wasn’t at Ogilvy when it was done. In fact in my first week back in London I went with the team to the Revolution Awards and this piece one its category as well as the Grand Prix for best of show.
And with good reason. Great use of technology and digital thinking.
The idea is simple: Cisco had a poor reputation with small businesses for being unapproachable. Large accounts had dedicated account teams, but small businesses had a harder time accessing Cisco’s security experts. To counter this, Ogilvy used a web media buy to run a series of livecast Q&A sessions with Cisco experts. The entire experience occurred in the banner.
Organic Launches Next Generation of BT.com
Press Release: ORGANIC LAUNCHES NEXT GENERATION OF BT.COM
ORGANIC LAUNCHES NEXT GENERATION OF BT.COM
Release Date: 15 September 2000
find their way on-line
London, 15 September 2000 — Organic, Inc. (Nasdaq: OGNC) today announced
its completion of the first stage of a major re-design of BT’s portal
http://www.bt.com which acts as a gateway to information on
all of the services the company offers its consumer and business users.
Organic Inc., a leading international Internet professional services firm, has
worked with BT to revise the existing site and to put in place a framework
for future development. The new site features innovative navigation,
enhanced functionality and greater personalisation to enable BT to
communicate more effectively on-line.
The primary home page has been restructured to make key areas within the
site easily identifiable. Organic has revamped the navigation to include
a pull down menu system and quick links to key BT services, unearthing
hidden areas on the site that have the potential to generate high traffic
including directory enquiries, bill payment and call management. In addition, the site has been updated to highlight BT promotions and encourage greater customer interaction and feedback. Organic has also developed BT’s
implementation of BroadVision, using the platform to introduce new levels
of personalisation to support the company’s service delivery to its different
customer segments.
Organic will also be working alongside BT and its portfolio of other
agencies to migrate over 100 existing sites into this new simpler single
site, using a design system it has created. The system defines not only
look and feel and layout, but also a strategic and technical framework.
Organic will continue to provide guidance to BT internal stakeholders and
their agencies on how to work within the design system.
John Baker, Managing Director of Organic’s London office commented, “We
were faced with an enormous challenge. Firstly, identify and bring forward the
services of real value to users within the existing site, BT’s hidden
gems. Secondly, create a simple framework and design system which BT can use to develop an online dialogue with its wide range of customers.”
Huw Williams, General Manager of BT Electronic Channels said, “People at
home and work want to use bt.com for a range of activities which were
previously done either by phone or by post. The site supports our
commitment to deliver consistently good service. The innovative design
and use of BroadVision provides new levels of personalisation that will help
us strengthen our relationship with consumers and respond to their changing needs.”
This is the first phase in an ongoing project to provide BT with a unified
presence on-line, bringing together its existing portfolio of sites.
Organic recently completed work on BT’s flagship SME portal http://www.bt.com/sme and Business Store, http://www.bt.com/businesstore
About Organic:
Organic, Inc. (Nasdaq: OGNC), a leading international Internet
professional services firm which targets the customer-to-business market, is built around a “buyer driven” service model that encompasses both traditional
business-to-business and business-to-consumer engagements. Founded in 1993
and based in San Francisco, Organic (<http://www.organic.com/>) has a
history as an industry innovator, having developed the Apache Web server,
and worked on the design of some of the Internet’s earliest Web sites,
including Yahoo! The company’s C2B Internet professional services include
strategic consulting and research, site design, software engineering and
technical program management, online marketing services including media
buying and management, and customer service and fulfilment consulting and
transaction management. Organic has performed work for over 250 clients,
and has gained significant experience by working with both the Global 1000 and emerging Internet companies. The company’s clients include
DaimlerChrysler, British Telecommunications plc, Tommy Hilfiger, Blockbuster, Washington Mutual, and Federated Department Stores, Inc. Organic has offices in the U.S., Canada, Asia, Europe and Latin America. In July 2000, the company
was added to the Russell 2000* Index.
ORGANIC and leaf design, and C2B are service marks or registered service
marks of Organic, Inc. or its subsidiaries in the United States and in
other countries. Other trademarks and service marks referenced are marks of
their respective owners.
About BT.com:
British Telecommunications plc is one of the world’s leading providers of
telecommunications services. Its principal activities include local, long
distance and international telecommunications services, mobile
communications, Internet services and IT solutions. BT has operations in
more than 30 countries worldwide, with ventures in the Republic of
Ireland, France, Switzerland, Spain, Germany, Italy, Belgium, the Netherlands,
Sweden, New Zealand, Japan, Singapore, Malaysia, Korea, Latin America and
India. BT and AT&T have also created Concert, the leading global
telecommunications company serving multi-national business customers,
international carriers and Internet service providers worldwide.
For further information
Please contact
Bernie McAndrew/Christian May
Organic Press Office
Gnash Communications
Tel : 0207 243 4443
