CES – Thinking about Maker Culture

Had the good luck to go to CES this year.  Like two years ago it is a big, big show, but I think I like it more after this trip.  Not so much for the booths–although walking the floor with a good friend in from the London private equity scene was fun–it is more the clients and WPP teams that are there.

You can’t compete with LG or the new Chinese brands like LeEco, but you can have some really productive conversations and everyone is primed up thinking about technology and innovation!

Here is my post on the Mirum Blog.

Electronics at CES 2017? More like maker culture, actually.

Our CMO John Baker covered a lot of ground at the tech world’s biggest event last week, and shares how innovative brands are the brands diving into maker culture.

Last week, over 175,000 people made the post-holiday pilgrimage to Las Vegas for the Consumer Electronics Show. With the large number of marketers in attendance exploring what smart products and gadgets will mean for brands, it’s been a while since CES has been an electronics manufacturer’s show — although there were lots of Chinese component manufacturers at CES and big booths for the major consumer electronics brands.

More interesting for us at Mirum are the new exhibitors, like the government-backed start-upspitching pre-Kickstarter prototypes, and the maker brands that support them like Indiegogoand Techstars.

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