<

Altacircle

Healthcare Marketing: Xerelto Launch

without comments

Coming back to the US one of the biggest advertising things you notice is healthcare advertising — whether it is on TV, in print or online.

At JWT we have a big Healthcare practice and have just launched a first release set of websites for a new pharmaceutical for our Johnson & Johnson client.   It has been amazing seeing the work it takes to get basic product information online in this sector — managing regulatory and legal definitely add a level of complexity to the usual job!

At anyrate congratulations to the team — great to see the initial communications coming out after having worked on the pitch and strategy. 

Written by JMB

July 22nd, 2011 at 4:51 pm

Posted in Agency Work,My Work

Tagged with ,

Leave a Reply