This past week-end the combined teams of the iris London — integrated, Experience and Digital — put on a fun event at the NBA Take to the Streets event at Clapham Common. It was quite a nice integrated event / sponsorship leverage idea which in 2 sec was a Powerade sponsored a freethrow competition. The event was a huge hit and all of the onsite signage and engagement ideas were fantastic, but more importantly, clearly,
check out the basketball tracking robot!
As people took their shots, Noah the robot captured the angle the ball hit the hoop and took a picture of the player which was printed out well adorned with Powerade branding.
Reminds us why we are all here – and why we love this business. Helping our clients to do good fun effective marketing … one robot at a time.