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Powerade – Take to the Streets and a basketball tracking robot!

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This past week-end the combined teams of the iris London — integrated, Experience and Digital — put on a fun event at the NBA Take to the Streets event at Clapham Common. It was quite a nice integrated event / sponsorship leverage idea which in 2 sec was a Powerade sponsored a freethrow competition. The event was a huge hit and all of the onsite signage and engagement ideas were fantastic, but more importantly, clearly,

check out the basketball tracking robot!

As people took their shots, Noah the robot captured the angle the ball hit the hoop and took a picture of the player which was printed out well adorned with Powerade branding.

Powerade Take to the Streets

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One set of winners

http://animoto.com/play/Ildcu3jIotEDGMyRImdmyg?utm_campaign=share_email&utm_medium=email&utm_source=share_email

Reminds us why we are all here – and why we love this business.  Helping our clients to do good fun effective marketing … one robot at a time.

Written by JMB

October 6th, 2009 at 8:00 pm

One Response to 'Powerade – Take to the Streets and a basketball tracking robot!'

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  1. This post Powerade – Take to the Streets and a basketball tracking robot! at Altacircle hit the nail on the head. I’ll be sure to come back here often to see what you have to say. You gained a reader.

    Erick Vandermark

    20 Nov 10 at 5:50 am

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