A friend Robin Grant is working on this campaign with his company with his comapny We Are Social.
Can’t wait to hear how social media impacts this is an on / off-line event.
Sort of like a high-profile, main-stream, quasi-flash mob. The effect of doing something, even as minor as turning off your lights, somehow makes it all different.
We’ve already seen a host of e-mails go across the office network.
Great to be able to do a simple post like this one as well.