iris PR – Social Marketing Case

Great little piece of PR work by one of our strategists.  It is a great campaign and innovative approach.  Well done Luis and the whole strategy team.

Iris Digital tries no advertising conversation-only strategy

by Daniel Farey-Jones, Brand Republic 26-Mar-09, 12:20

LONDON – Iris Digital is experimenting with bypassing traditional media buying and using only social media conversations to promote a competition for football fans to win tickets to a Sony Ericsson VIP party.

The strategy involves the agency seeking people out on Facebook, Twitter and football forums and blogs instead of buying targeted media.

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