Great little piece of PR work by one of our strategists. It is a great campaign and innovative approach. Well done Luis and the whole strategy team.
Iris Digital tries no advertising conversation-only strategy
LONDON – Iris Digital is experimenting with bypassing traditional media buying and using only social media conversations to promote a competition for football fans to win tickets to a Sony Ericsson VIP party.
The strategy involves the agency seeking people out on Facebook, Twitter and football forums and blogs instead of buying targeted media.