Campaign today announced OgilvyOne has be awarded DM Agency of the Year for the first time in its history.
It’s a good thing and given how important digital marketing has been to the British Airways win, an indication of how important having a real interactive capability is for direct marketing agencies. This is both creative concepting and production from OgilvyInteractive as well as digital media planning and buying from Neo@Ogilvy. Great work Bo and Richard. And of course Mike, Annette, Colin and company.