This is one piece that I got to dine out on — even if I have to be honest and say I wasn’t at Ogilvy when it was done. In fact in my first week back in London I went with the team to the Revolution Awards and this piece one its category as well as the Grand Prix for best of show.
And with good reason. Great use of technology and digital thinking.
The idea is simple: Cisco had a poor reputation with small businesses for being unapproachable. Large accounts had dedicated account teams, but small businesses had a harder time accessing Cisco’s security experts. To counter this, Ogilvy used a web media buy to run a series of livecast Q&A sessions with Cisco experts. The entire experience occurred in the banner.