Organic London grew from two people who came over from the New York
agency and were reportedly ’drop-kicked into London with laptops’. The
London agency opened its doors in 1998, and over the past year the
co-founders – John Baker and Fred Fields – have built the team up to 65
Although almost a quarter of the company is owned by Omnicom, the rest
is owned by Organic London employees. The company went public in
Organic London has created a varied client base. Recent wins include
BT.com, CDNow.com, Eyestorm, Uproar, the international direct dialing
account, Quip.co.uk, and special promotions for Emirates. It has
produced an online service for DaimlerChrysler, available to customers
Its media group has been working on Uproar, CDNow and PetsPark.
Organic is also behind one of the most talked-about brands this year,
boo.com. Despite the negative press surrounding the site’s now notorious
marketing problems, it remains true that boo.com reset the parameters of
brand building and customer service within the industry.
Organic London aims to bolster its offering by working on e-commerce
site development, interactive design, marketing, and media planning.
Managing director: John Baker
Declared income 2000 pounds 4m (est)
Declared billings 2000 n/s
% new-media work 100
Staff 2000 85
Clients: BT.com, Daimler, Chrysler, LAW.Com,Tommy Hilfiger, Quip.co.uk.