In classic fashion in the first week you start a new job, there is a pitch.

Can’t say it was a wholly digital pitch but it was more then digital in parts.

And we won which is always great.

It was also a case of seeing the power a great copywriter can bring to a creative solution.  So often in digital agencies “creative” is thought of as “design.”  It makes sense when you think of the importance of interface and craft in good digital work, but none the less when you see a strong idea with fantastic writing it shows.

Now the real fun begins.

http://www.brandrepublic.com/News/790246/Iris-Worldwide-lands-20m-Hertz-Europe-account/

http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59978&d=258&h=262&f=3