Agency Performance

It is an interesting world out there and there is lots of noise about agencies growing and contracting.  In the hopes of staying somewhat sane, I thought I’d try to track random stats I come across in a place where I can remember to come back to them.

The metric is a simple one — headcount — since we are people businesses and as long as we continue to act as professional services firms and don’t figure a way to take margin by arbitraging our clients search terms through affliate programmes or start getting points the pop culture icon we create,  it will all be about people.

Agency 2009 2008 2003

Digital Specialists

AKQA London
Dare London
Agency.com
LBI (UK)
iris Digital
Razorfish (Global)
350 (NMA)
174 (NMA)
115 (NMA)
352  (NMA)
33 (NMA)
2200
120
40
30

Integrated DM/Digital

Proximity London
OgilvyOne
DraftFCB
282 (ipa)
270
185 (ipa)
220
210

Advertising
Grey
JWT
McCann
BBH
AMV BBDO
200 (ipa)
246 (ipa)
245 (ipa)
450 (ipa)
400 (ipa)

Independents

iris
Mother
Crispin
450 (ipa)
125 (ipa)

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