There are times when you really have to be impressed with the power of social media. 

Take a simple idea — like a competition based on voting to allow a chocolate bar company choose a set of pictures for its next years packaging — and what do you get? A absolute frenzy. 

It was all very simple — 1 vote per child per day.  And the top voted child ended up with over 20,000 votes.

Celebrity and Competition:  An amazign recipe for getting engagement.

Not that it wasn’t expected. 
–We put in Captcha codes on voting and tiered the competition to ensure only panel selected children went to a second round. 
–We ensured that selection was based on funny quotes, not just photos or votes.
–We built registration for the final round.

Nonetheless we did hope for a bit of activity and we got it.  Over 4700 entries.  Nearly 8 million pageviews with visitors for hundreds of counries.  Facebook groups.  Recruiting votes from local football club forums.  Amazing.