Credit TalkTalk: Digital Antropology Report 2009 Published
Many companies out there are researching digital usage and trying to undersand how we are all using digital technology in our daily lives — but few publish their findings as part of their marketing and brand building effort. Talk Talk has.
The Digital Anthropology Report 2009 is a well thought out and easy to digest publication.
Interestingly it also proves an point we’ve all intrinsically believed and is typically referred to by some variant of the pareto rule: E-ager Beavers that love downloading and reading and searching but can’t be bothered to upload, run a blog or comment heavily like Digital Extroverts are the largest tribe. And the lurkers outnumber the publishers 3 to 1.
Brave Client Award – Kinder Chocolate
There are times when you really have to be impressed with the power of social media.
Take a simple idea — like a competition based on voting to allow a chocolate bar company choose a set of pictures for its next years packaging — and what do you get? A absolute frenzy. 
It was all very simple — 1 vote per child per day. And the top voted child ended up with over 20,000 votes.
Celebrity and Competition: An amazign recipe for getting engagement.
Not that it wasn’t expected.
–We put in Captcha codes on voting and tiered the competition to ensure only panel selected children went to a second round.
–We ensured that selection was based on funny quotes, not just photos or votes.
–We built registration for the final round.
Nonetheless we did hope for a bit of activity and we got it. Over 4700 entries. Nearly 8 million pageviews with visitors for hundreds of counries. Facebook groups. Recruiting votes from local football club forums. Amazing.
Powerade – Take to the Streets and a basketball tracking robot!
This past week-end the combined teams of the iris London — integrated, Experience and Digital — put on a fun event at the NBA Take to the Streets event at Clapham Common. It was quite a nice integrated event / sponsorship leverage idea which in 2 sec was a Powerade sponsored a freethrow competition. The event was a huge hit and all of the onsite signage and engagement ideas were fantastic, but more importantly, clearly,
check out the basketball tracking robot!
As people took their shots, Noah the robot captured the angle the ball hit the hoop and took a picture of the player which was printed out well adorned with Powerade branding.
Reminds us why we are all here – and why we love this business. Helping our clients to do good fun effective marketing … one robot at a time.
