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Altacircle

Hello and thank you for visiting. You’ve landed on the homepage of Altacircle.com a blog focused mostly on digital marketing. I’m John and I’ve had the good luck or bad luck to work in interactive marketing since 1995.

Marketing is constantly changing and as they continue to put microchips in more places, more opportunites arise to do amazing things.

Enjoy and feel free to comment, disagree or even rant — it is all fun and a good use of time.

Latest Post

CES – Thinking about Maker Culture

Had the good luck to go to CES this year.  Like two years ago it is a big, big show, but I think I like it more after this trip.  Not so much for the booths–although walking the floor with a good friend in from the London private equity scene was fun–it is more the clients and WPP teams that are there.

You can’t compete with LG or the new Chinese brands like LeEco, but you can have some really productive conversations and everyone is primed up thinking about technology and innovation!

Here is my post on the Mirum Blog.

Electronics at CES 2017? More like maker culture, actually.

Our CMO John Baker covered a lot of ground at the tech world’s biggest event last week, and shares how innovative brands are the brands diving into maker culture.

Last week, over 175,000 people made the post-holiday pilgrimage to Las Vegas for the Consumer Electronics Show. With the large number of marketers in attendance exploring what smart products and gadgets will mean for brands, it’s been a while since CES has been an electronics manufacturer’s show — although there were lots of Chinese component manufacturers at CES and big booths for the major consumer electronics brands.

More interesting for us at Mirum are the new exhibitors, like the government-backed start-upspitching pre-Kickstarter prototypes, and the maker brands that support them like Indiegogoand Techstars.

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All Recent Posts

  • CES – Thinking about Maker CultureCES – Thinking about Maker Culture

    Had the good luck to go to CES this year.  Like two years ago it is a big, big show, but I think I like it more after this trip.  Not so much for the booths--although walking the floor with a good friend in from the London private equity scene was… »
  • A Shock to Techno-Uptopianism?A Shock to Techno-Uptopianism?

    There have been a number of articles post-election that look at how the tech industry and the internet pioneers are reacting to the upset. Re/code reported from tech entrepreneurs talking in anguish from the WebSummit stage in Portugal, the New York… »
  • A Bit of Digital InspirationA Bit of Digital Inspiration

    It is a great time to be alive if you love technology.  In fact it is a great time to be alive even if you don't love technology because the folks that do love it keep pushing the envelope which means the early and late majority get to revel in the… »
  • Time to talk about your plumbingTime to talk about your plumbing

    Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world.  If direct marketers ever felt email took away the creativity of rolling 0ut an amazing… »
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