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Hello and thank you for visiting. You’ve landed on the homepage of my blog. I’m John and I’ve had the good luck or bad luck to work in interactive marketing since 1995 and am now a running dotJWT, a global program to drive digital growth and increased work with our acquired companies inside JWT.

Advertising is changing and we like to think we’ve got a team that understands where it is going. Enjoy and feel free to comment, disagree or even rant — it is all fun and a good use of time.

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Catharine Taylor – Social Media Insider’s last column

Wow, The Social Media Insider retires!  It is hard to believe we worked together in 1999 at Organic but I remember it.

This column does a great job of putting all of that time in perspective.  Incredible to think that in just 2008 MySpace was still the largest social network….

Congratulations on 6 years of a great column!

 

 

The Social Media Insider Says Goodbye

Let’s put it right out there: After close to eight years and almost 400 columns, the Social Media Insider is calling it quits, at least for now. Wow, seeing that in writing seems strange. But, as practically anyone alive knows, every now and then it’s time to shake things up, and now is that time for me.Even though I’ve been preparing to write this last column for about a month, what to do with it has been a head-scratcher. So this morning, I did what many a tapped-out columnist, at a loss for more words, would do: I went back to the beginning, my very first Social Media Insider column, written on Feb. 20, 2008.

To put that time in perspective, MySpace was still the biggest social network, though clearly waning, Facebook was still the young upstart with 100 million users; today it has about 1.4 billion. Twitter was just under two years old, with about one million users; today the company reports 284 million monthly active users. Instagram? It would be more than two years until its first photo was uploaded, by co-founder Kevin Systrom.

More –

http://www.mediapost.com/publications/article/241443/the-social-media-insider-says-goodbye.html

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