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Altacircle

Hello and thank you for visiting. You’ve landed on the homepage of Altacircle.com a blog focused mostly on digital marketing. I’m John and I’ve had the good luck or bad luck to work in interactive marketing since 1995.

Marketing is constantly changing and as they continue to put microchips in more places, more opportunites arise to do amazing things.

Enjoy and feel free to comment, disagree or even rant — it is all fun and a good use of time.

Latest Post

Time to talk about your plumbing

Steel WorkerCouple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world.  If direct marketers ever felt email took away the creativity of rolling 0ut an amazing dimensional DM pack with a maltese cross insert, I hope they have lost their spirit.  What is coming next will require a lot of creativity as well as great strategy and understanding of data.

The argument for the CMO and CEO is simple:  You know your customer experience is critical to your success and you believe your marketing is an important part of the brand experience.  Since media has fragmented your anthem TV spot doesn’t define your brand experience, it is every e-mail, banner, sponsored Facebook post and website visit.  You have to make them relevant or your competitors will and your customers will notice.

And of course you can’t manage that without software so it is time to talk about your plumbing, or the engine that powers the front-line of your brand experience.

https://www.mirumagency.com/san-diego/blog/can-marketing-automation-drive-customer-experience-marketo-takes-stand

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  • Time to talk about your plumbingTime to talk about your plumbing

    Couple weeks ago I attended the Market Marketing Nation Summit and got to revisit how the amazing tribe of demand gen fanatics is going to take over the world.  If direct marketers ever felt email took away the creativity of rolling 0ut an amazing… »
  • Horizontality Extends to Practices – WPP Adobe AllianceHorizontality Extends to Practices – WPP Adobe Alliance

    Interesting to see a new corollary to the client Team approach, it is WPP product Alliance.  Supply-side meets Demand-side.  Since we truly can create teams across agencies when clients need them, so why not package them up that… »
  • Catharine Taylor – Social Media Insider’s last columnCatharine Taylor – Social Media Insider’s last column

    Wow, The Social Media Insider retires!  It is hard to believe we worked together in 1999 at Organic but I remember it. This column does a great job of putting all of that time in perspective.  Incredible to think that in just 2008 MySpace was… »
  • Great Concise Global Digital StrategyGreat Concise Global Digital Strategy

    I'm going to blog this just so I don't forget it.   Commentary Developing a global digital strategy How does a global company take advantage of digital technology? Johnson & Johnson’s vice president of digital strategy, Gail… »
  • Kit Kat Social – The biggest real-time marketing hit for us yetKit Kat Social – The biggest real-time marketing hit for us yet

    Hard to believe it was over 2 years ago that we pitched the KITKAT Global Social work and everything that has followed. From "Break from Gravity" to "Android KitKat" to this piece here.  Really shows what having the right team and the right… »