|Hello and thank you for visiting. You’ve landed on the homepage of Altacircle.com a blog focused mostly on digital marketing. I’m John and I’ve had the good luck or bad luck to work in interactive marketing since 1995.
Marketing is constantly changing and as they continue to put microchips in more places, more opportunites arise to do amazing things.
Enjoy and feel free to comment, disagree or even rant — it is all fun and a good use of time.
It isn’t that for over 30 years direct marketing has told us relevancy increases conversion rates.
It isn’t because you’ve invested real cash in the tools to personalize but have a hard time managing the complexity of implementing it.
It isn’t because your customers get annoyed if they have to search for the information they are looking for.
It is because no one wants to be lost in a broadcast.
Yes conversion rates go up if you personalize. And yes you should use the full capability of the tools with simple strategies to get teams moving.
The real reason is to show you have empathy for your customers. Not because “the customer is always right” but because of the reason you got into your business in the first place. Because you want to do the right thing for your customers.