|Hello and thank you for visiting. You’ve landed on the homepage of Altacircle.com a blog focused mostly on digital marketing. I’m John and I’ve had the good luck or bad luck to work in interactive marketing since 1995.
Marketing is constantly changing and as they continue to put microchips in more places, more opportunites arise to do amazing things.
Enjoy and feel free to comment, disagree or even rant — it is all fun and a good use of time.
It is amazing to see 3 years of work summarized into a 1/2 page case study by a great analyst.
Undoubtably one of the easier research interviews I’ve done in a while — speaking directly to what we did, how we ran the workshops, and how we managed communication with the teams across the world while still pitching new clients and new teams was a lot of fun. I remember thinking I was channeling my business school days at the time. I guess that is a good thing. Thank you Columbia!
If you register with the Digital Clarity Group you can download the full report. Lots of great frameworks and insights into mergers and acquisitions.